The spa and wellness industry continues to be a booming business, generating revenues of over $16 billion U.S. dollars in the last year. Today’s spa management professionals are faced with many opportunities and challenges as they strive to keep customers happy while maximizing profits.
The number one requirement for a successful spa is providing excellent service that will keep customers coming back for more. Owners who want their business to run smoothly must focus on top-notch spa management. Here are the top ways to improve your business in 2017.
Value Your Employees
One of the most important things to remember is that happy employees lead to happy customers. Spas should always be properly staffed and all staff should be thoroughly trained. Providing employees with continuing education and training helps to improve confidence and allows them to stay on top of industry trends.
Spas that are known for treating their employees well attract more highly qualified professionals. Some ways to increase employee loyalty and minimize turnover include:
- Providing a competitive benefits package
- Giving employee discounts
- Creating other employee incentives
Invest in Marketing and Promotion
The key to running a successful spa lies in rewarding loyal customers and creating promotions to bring in new business. Some of the latest marketing trends include:
- Advertising on social media
- Running promotions through text message
- Sending last-minute offers to fill booking vacancies
Promotions can be created based on holidays, seasons, wellness programs, and more.
Spa-specific marketing software allows managers to segment clients, build custom marketing campaigns, and track results. This allows managers to continue doing the things that are working, fix those that are not, and experiment with new ideas.
Create Valuable Packages
Spa treatments are a discretionary expense. When the economy faces challenges and people start to watch their budget, spas can suffer. Help avoid the crunch by creating packages that give the customer more bang for their buck.
An easy way to do this without over-stressing the spa staff is to add non-service perks. This may include access to amenities like a pool or hot tub or access to a child-care room. Adding a light lunch or glass of champagne to the service package is also a popular way to entice potential customers.
Help employees spread the word about new offerings and promotions. Hold competitions or offer incentives for bringing in new customers. If your employees are excited and enthusiastic, it will spread out to the community.
Be Prepared to Offer Upgrades
Upgrades are the lifeblood of spa profitability. Service providers should be prepared to offer multiple services and all staff should understand the importance of offering upgrades.
Combined services, the addition of aromatherapy, and increased massage times are all easy add-ons. If done correctly, the offer to upgrade can improve the customer experience while also adding to your bottom line.
Keep it Simple
Long or overly detailed service menus can confuse and overwhelm clients. Keep your offerings simple and straightforward. Make sure your staff is well versed in the details so they can offer more information as requested.
Mix it Up
It’s important to switch your service menu up once in a while. This keeps clients interested and shows that the spa is on top of the latest trends. Frequently offering new promotions keeps clients engaged and increases the chances they will return for new experiences.
Purchase the Proper Equipment
Having the most current professional equipment is one of the biggest things that sets a spa apart from its competitors. This is not a place to cut corners.
When choosing equipment, consider which will provide the end customer with the best results. Your budget, available space, and the services offered will also impact this decision.
Add Exciting Product Lines
Bringing in new product lines like advanced skincare or aromatherapy products is an excellent way to improve sales. These make a great add-on to service packages and in some cases, can be the primary thing that attracts new customers.
Make sure the staff and service providers are happy with the results and willing to promote the products. The lines you choose should align with the spa’s vision and offer a unique customer experience.
Know Your Client
Depending on your location and average customer base, you may need to focus on different promotion types. In some areas, spas do best by creating packages and focusing on value. Other clients are far more concerned with purchasing the ultimate luxury experience and have little concern for the costs involved.
Depending on the average age and other demographics, spa clients may also be looking to solve different problems. Understanding your client base will help you determine if you should be focusing on anti-aging, stress relief, all-natural procedures, or other services.
Improve the Booking Process
Easy appointment booking is one of the most important parts of spa management. Daysmart Spa Software provides assistance with scheduling, automatic reminders, and confirmations. Our online booking service provides spa owners with a custom website and Facebook integration and we even provide you with a mobile app.
Create a Strategic Plan
It’s important to understand the businesses current financials and have a clear vision of the future. Create a one, three, and five-year business plan.
Reevaluate at least once a year and make adjustments as needed. This is far more effective than trying to create a crisis management plan after things have started to go wrong.
Take Your Spa Management to the Next Level
Are you ready to take your spa management to the next level? Daysmart Spa Software can help. Our comprehensive software package simplifies appointment booking, client management, marketing, and business management.