Reflexology is one of the fastest-growing forms of therapy in the world.
The practice targets pressure points in the feet and hands, in the hopes of alleviating various stressors and ailments. These pressure points are connected to organs and systems in the body.
Reflexology therapy is used to treat a lot of health problems, from chronic pain to migraines. It has even been used to treat nausea in patients undergoing chemotherapy.
The holistic approach has been around for thousands of years, but it has gained popularity in the last two decades. Many clinics are seeing an influx of patients seeking reflexology and reiki therapy. These patients come with diverse needs for treatment, scheduling and record keeping.
If you run a reflexology clinic, you may be wondering how to welcome the extra business. But how do you welcome new clients without overwhelming your clinic? Investing time and energy into these 4 areas of your business model can help your day-to-day operations run smoothly.
#1. Create a Marketing Plan for Your Reflexology Therapy Clinic
First, you need to make sure your reflexology business is reaching potential clients and informing them of your services. This can be achieved by creating a solid marketing plan.
Branding and creative strategies can help you achieve your marketing goals. Many businesses hire someone to exclusively handle their marketing needs.
There are a few things to consider when you’re building a marketing plan. Pay attention to your website, social media, email marketing and your online reputation.
Having a website that is attractive, functional and professional, is crucial for any reflexology clinic.
Your website should have beautiful high-quality images of your clinic. It should also include information about your services. Finally, your website should have an online booking system.
Websites should be secure and SEO (search engine optimization) friendly. This will help you reach new clients. A great website will help you convert leads into long-term clients.
Social media is a powerful and affordable way to reach your clients and generate client leads. You can use your business accounts to share promotions and clinic updates or to share knowledge.
For example, you could inform clients about reflexology in the foot through compelling content. Put energy into the posts you share. Your clients will like and share your posts with family and friends and help you grow your client base.
When it comes to marketing the services of your reflexology clinic, your email list is your best friend.
Creating email campaigns can help you share knowledge and expertise with your clients. Include high-quality images and video content to increase your CTR (click-through rate).
You can inform clients of upcoming promotions and earn their trust.
There are plenty of outlets for your clients to share their experiences (both good and bad) online. It’s important to manage your online reputation. You can do this by monitoring the reviews and comments left about your business.
If someone has a bad experience, your clinic should acknowledge it, and respond right away. You can be proactive about negative feedback by using a cloud-based application. This is also a great way to see where your business is succeeding and where there is room for improvement.
#2. Using Cloud-Based Applications
Consider introducing cloud-based applications and EMR (electronic medical records) to your reflexology clinic. Cloud-based applications are software systems. The systems allow you to store, access and manage various components of your business in one secure online location.
Cloud-based applications assist with clinic operations, from managing appointments to handling payroll.
Moving your reflexology business to the cloud will make your clinic run more efficiently. This change is usually met with a brief adjustment period for your clients and employees. But it will help your clinic in the long run.
Here are a few of the benefits of using cloud-based applications and EMR services.
Storing Electronic Medical Records
Say goodbye to the walls of patient files you once knew. By implementing an EMR system, you will have one secure location to access your client records online. Think of all the trees your team will save!
This system is especially important for reflexology clinics. Pressure points in the reflexology foot chart correspond to more than 20 organs. A client could come in seeking help with chronic pain and realize reflexology therapy has helped improve their sleep.
It’s important to keep an ongoing record of a client’s history to determine how to move forward with treatment.
Cloud-based systems use integrated technology. When your client uses your online booking system, their appointment syncs up with your calendar. This system makes it easy to manage your appointments with minimal room for human error.
Reflexology therapy often requires many sessions with 6-8 weeks between appointments. Cloud-based systems help you coordinate follow-up appointments with your clients at the end of each session.
Moving your clinic to a cloud-based system can also assist with your bookkeeping needs. You can link accounting software like QuickBooks to help keep clear financial records of your daily operations.
Cloud-based applications offer help with payroll. This will allow you to delegate the appropriate payment to your employees with the click of a button. Payment can be hourly or commission based.
Use cloud-based applications to simplify your billing and payment process. By integrating a payment system, your clients can use their credit cards for quick and easy transactions.
By introducing cloud-based systems and EMR storage, you will simplify different components of your business. Cloud-based systems increase employee productivity and accuracy. Ultimately, this change will improve the client experience.
#3. Communicating with Reflexology Clients
If COVID-19 taught us anything, it’s that communication with clients has never been more important.
We have already discussed how you can communicate with your clients using your email list and social media outlets. But cloud-based applications can also help you set up two-way texting. Texting is a quick, direct and personalized way of reaching your clients.
Time is money, and there is nothing worse than a missed appointment.
Set up appointment reminders for your clients through texts and/or email. This can save you from rescheduling a forgotten appointment. It also allows your client the opportunity to reschedule if they need to.
Did you know that 90% of texts are read within 3 minutes of being received?
SMS text messages are an effective way to promote your clinic and services to your client base. You can advertise reflexology packages. You can also fill last-minute openings and promote off-peak times.
It’s also an effective way to communicate business updates with your clients. For example, you can communicate changes to your hours or health protocol.
Two-way texting allows your client to engage with you directly. By providing your clients with your SMS number, you can be alerted in your cloud-based application each time you receive a text.
Clients can use two-way texting for many reasons. They can inquire about or change their upcoming appointment, ask about services or inquire about your hours.
You can also answer frequently asked questions about reflexology therapy. This is a great way to provide exceptional customer service by answering client questions and queries quickly.
Communicating with your clients through SMS services can personalize their experience. It eliminates the need for you to respond to clients during your personal time. Texting can help you build trust with your clients while avoiding interruptions to your business.
#4. Team Building and Communication Between Employees
One of the best ways to ensure your clinic is running efficiently is to make sure your employees are operating at full capacity. After all, you’re only as good as your team.
There are many ways to encourage the success of your team. This can be done through team building, training and professional development. You can also focus on effective communication and delegation.
Here are some of the ways that you can position the team at your reflexology clinic for success.
Reflexology therapy itself revolves around achieving a healthy balance and eliminating stress. This same theory should be applied to your business. Your clinic should be a stress-free environment and that should extend to your team.
One way to achieve a positive environment for your employees is to create a relaxing break room. Encourage your employees to take their break in a quiet area away from their screens. This can also act as a space where team members can bond with one another.
By providing a calming environment, your team will be recharged and able to focus on running your clinic effectively.
Assigning the role of gatekeeper to specific team members can help your clinic stay on schedule.
Gatekeepers are employees who review client records and hold consultations with clients before their sessions. Gatekeeping saves your therapists time. Therapists can use the session to focus on treating the areas of concern, rather than discussing them with a patient.
Encouraging your staff to consider a career in reflexology therapy can help you build a team that is invested in the success of your business. You can do this by offering opportunities for professional development.
Consult your team. Determine which parts of your business interest each team member. Help your employees create tangible goals and provide opportunities to help them reach those goals.
This will help your clinic retain dedicated employees and create consistency in your business.
Provide opportunities for your staff to shadow one another for some cross-training.
Cross-training is a great way to ensure you have coverage in the case of an employee’s absence. For example, making sure you have therapists who understand how to use the booking system can help you avoid interruptions to operations if your receptionist calls in sick.
You can also use cross-training as an opportunity to delegate the parts of your role that you’re less comfortable with. You may have a team member who is interested in that area of your business.
By training employees to feel confident in a job outside their role, you can foster a team environment. You can also make sure that your clinic’s daily operations run smoothly.
Monthly Meetings & Team Building
Holding a monthly meeting can give your team a chance to connect through team-building activities. It can also provide an opportunity to communicate about the way your clinic is operating.
For example, if a team member has an idea they believe will improve wait times for clients, they can make a suggestion during the monthly team meeting.
This is a great way to resolve any issues your employees are experiencing and maximize your business’s efficiency.
Creating an environment that encourages teamwork, development and communication can help your business grow.
Running Your Reflexology Clinic
Everyone wants to increase revenue at their reflexology clinic. But managing the individual needs of your growing client base can be challenging. With reflexology therapy on the rise, clinics are faced with a great opportunity, but they need to be ready to welcome new business.
Building a marketing plan can help you grow your client base. Prepare by introducing a cloud-based system at your clinic. Focus on client communication and team development.
By making these four changes to your daily operations, your reflexology business will adapt and thrive.
If you’re interested in making these changes but aren’t sure where to start, our team can help. We can get your clinic set up with cloud-based applications and help you grow your reflexology business in ways you never imagined possible!